Its an advertising world!
Agree or not, its an advertising world we are living in. Earlier advertising was considered a subset of marketing to promote the brand image and to generate awareness about the brand amongst the...
View ArticleIs mobile media a potent ad medium for the future?
Mobile phones are the core of human communication these days. Mobile Phones have so far emerged as the most personalized and the most reachable communication device for any individual. Gone are the...
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